The move from waterfall-based approaches to Agile approaches in software development over the past twenty years represented a paradigm shift in the field. We are at the cusp of a similar paradigm shift in the transformation from agile approaches to continuous software development. The latter is very much driven by fundamental lean concepts such as flow, continuous improvement, evidence-based decision-making, and elimination of waste. These lean concepts have long been applied in manufacturing and are widely accepted as leading to superior performance and competitive advantage.  In a similar vein, the recent emphasis on DevOps recognizes that the integration between software development and its deployment needs to be a continuous one. We argue that a similar continuity is required between business strategy and development. We suggest the more holistic term, BizDevOps, to characterise this phenomenon. The clear message is that the continuous software development process required for BizDevOps is a holistic concept with many implications for process, tooling/automation, and organizational cultural norms and practices.