Excellence, quality and continuous improvement are important, but the pursuit of perfection …not so much. Our drive to make things look or seem perfect is dangerously on the rise and has dire consequences for how we feel about ourselves, how we live and work and how we collaborate with others. Lynne Cazaly shares the latest thinking on how being more ‘ish’ – which means somewhat, more or less, to some extent – is a more flexible, helpful and effective way to think and work. We can go for iteration over perfection more often.